What is the need for a domain strategy?

Is your domain portfolio optimized to add value and protect your brand online?

A domain strategy is key to ensuring each domain drives traffic or meets business-critical needs. Don’t let anyone else register your name before you! At Dotkeeper, we can help review and synchronize your domain strategy with your business and marketing plans. Contact us today to increase your company’s value and protect your brand online.

In this video, Clara will explain why a domain strategy is needed.

A domain strategy is needed to optimize your domain portfolio.
Each domain in your portfolio should add value in one way or another, either by driving traffic or by protecting your brand online.

To avoid domains that don’t add value to your portfolio, you should map out your holdings based on your current situation and where you want to be in the future. Which business-critical names are important for your business, which ones can you cancel, and which domain names can you acquire, which are currently owned by someone else?

It’s important to remember that domains are registered on a
first come, first served basis, which means that anyone can register a domain name at any time. If you plan to expand or launch a new product or service in the near future, it’s very important to have a strategy for which names you need today and, in the future, so that no one else can register your name before you.

A good and cost-effective complement to your domain registrations is to monitor how your brand name is used online.

This allows you to take action directly against digital intrusions and counteract digital crime. Domain monitoring is a very important part of your domain strategy

A well-planned domain strategy is important because it increases your company’s value and protects your brand online. But it’s very important to remember to synchronize your domain strategy with your business plan, marketing plan, and company strategy. This is to reflect the journey you are on.

At Dotkeeper, we’re happy to help review your domain strategy. Contact us today.