Additionally, with our lives becoming more and more digitalized, customer experience and brand strength have become key factors for success. They become important distinguishing factors in a constantly hardening global competition. Because of that, the domain names are also an important strategic issue. Digital infringement is on the rise. Fake domains, pirate sites, cyber- and…
But there is also good news: if you work strategically and effectively in this area there is much to be gained. For example, you can increase control over your brand and its reputation, improve your competitiveness, and, ultimately, increase profits. According to a survey by CompuMark – an organisation that works with trademark research and…
Voice control has genuinely broken through in recent years and, if you listen to the experts, it’s going to continue growing. So, for those of you that like to keep up with digital trends, it’s a subject to keep an eye on. The voice control phenomenon is all about making everyday technology easier to use….
The question above is a querie we often answer at Dotkeeper and AWA. Understandably so, since it isn’t always easy to distinguish between what these different rights encompass and which protections they give to your company. In the age of digitalisation, the boundaries between trademarks and domains have become even less clear. It is not…
The standard answer to the above question is, “how long is piece of a string?” That’s because there are so many factors – often independent of each other – that have to be considered. Some of the things we look at when we help our customer with valuation and investment analysis are the following: Who…
During 2018, many new top-level domains have been rapidly growing in importance – .top has been the most registered of these during 2018. The emergence of GDPR has reshaped WHOIS and changed the way many organisations do business. Even more important are the reports that digital fraud continues to grow. This is a significant issue…
Last year we introduced our video tutorials on Youtube, Instagram and Facebook. The response has been huge and today we have over 50 000 views across all plattforms! Now we have added english subtitles to the most popular ones and more is being carried out. You’ll find our video’s with english subs here
Despite the obvious value of domain names (in terms of both money and usefulness), I still see many companies being extremely careless with their domain management, leaving themselves unprotected and vulnerable to serious damage. Let me give you an example. The most common cause of unintentional domain expiration is when renewal fees aren’t paid on…
Are you ready for GDPR? In this article, we offer some advice about what you need to consider when it comes to GDPR and domain names. On the 18th May 2018, GDPR (General Data Protection Regulation, or Allmänna Dataskyddsförordningen in Swedish) will come into force. GDPR is a European regulation that aims to strengthen protections…
1) Safety – Your domain portfolio may contain your most valuable intangible assets, so make sure you have all the help you need to control and manage them. 2) Security – Avoid the risk of missing a domain renewal deadline. 3) Expertise – It makes sense to employ an expert who specializes in the field…
