5 important factors for optimizing your e-commerce digital presence and protecting your brand

As an e-commerce business, it’s important to optimize your digital presence to increase sales and strengthen your brand. By considering some important factors, you can create a safe and secure environment for your customers while also increasing visibility in search engines.

1. DMARC and VMC

If your e-commerce business uses email marketing extensively, you should consider protecting your brand by using DMARC (Domain-based Message Authentication, Reporting and Conformance) and VMC (Verified Mark Certificate). By implementing DMARC, you can set up a policy for how email messages from your domain should be handled by recipients’ email providers. This helps reduce the risk of your emails being sent to the recipient’s spam folder.

VMC acts as a digital signature for your brand and verifies that it’s really you who’s sending the email message. By displaying your logo in the email message, you can increase your customer’s trust in your email marketing and reduce the risk of fraudulent attempts pretending to be from your brand.

By using both DMARC and VMC, you can ensure that your email messages reach the recipient’s inbox and don’t end up in the spam folder or junk mail. This helps increase the opening and click-through rates on your email messages and improve the effectiveness of your email marketing.

2. Certificate management

Certificate management is also an important part of optimizing your digital presence. An SSL/TLS certificate protects your website and customer information by encrypting communication between the web server and the browser. It’s important to choose the right certificate and secure its renewals, especially given the potential change in certificate lifespan (90 days). A good, automated management of this can help you rank higher in search engines and protect your website from threats. The lack of certificates results in warning messages from the most common browsers, which can scare visitors away from the website and affect its credibility and searchability.

3. Domain Management

Domain management is also crucial for optimizing your digital presence. By having a centralized management of your domains, you can save time and costs while ensuring that you have correct ownership information and a strategy that clarifies why and which domain names can be registered, as well as who has permission to do so within the company. A dedicated customer manager can help you have a synced route for trademark and domain registrations.

4. Monitoring

Monitoring is also important to optimize your digital presence. By having monitoring at different levels based on your needs, such as phrasing and misspellings, you can prevent intrusions and protect your brand. Content monitoring is also important for identifying potential intrusions, such as pirated products sold on pages similar to yours. You should have a plan for what actions to take, such as take down and C&D letters.

5. SEO

Finally, SEO (search engine optimization) is important for increasing your visibility in search engines. You should choose a name that is keyword-optimized and contains relevant keywords for your business. A clear and relevant domain signals to users what the website is about. By creating a good website structure and having relevant content on your website, you can rank higher in search engines and attract more customers to your website.

In summary, there are several important aspects to consider for e-commerce businesses that want to optimize their digital presence, which is an important factor for increasing sales and protecting and building the brand. By implementing DMARC and VMC, ensuring proper certificate and domain management, and monitoring, you can create a secure environment for your customers and increase your visibility in search engines.

Read more on how we can help you and your business here.