A trademark is one of the most important assets for any company. It is the most efficient tool to communicate with the buyers of a product or a service. Many organisations invest a lot of time and money in building and strengthening their brand, and therefore it is also important to protect it. The most simple and cost-efficient way to do this, is to register a trademark.
Depending on what your brand stands for and what your business offers, the “thing” being protected can look very different – ranging from a commercial slogan to words or shapes. To get a trademark registration, the “thing” you offer and market must differ from your competitors. Once having the registration, you eliminate the risk of other actors using a trademark similar to your trademark for products or services that can be mixed up with yours.