The importance of form and design is constantly growing. On markets where it is difficult to gain a technical advantage, it is especially important to have a clear profile or image. Form and design are often a decisive competitive factor, and therefore it is important to have a design protection.
A design protection gives you exclusive rights to the registered design. However, it is only the product’s appearance that is protected – not the function.
The registration protects your product from unauthorized commercial use, which makes it easier to counteract copying and keep competitive advantage. The design protection increases and makes the value in your company visible, which is crucial for investment discussions, sales or fusions of companies, and the like.
Through being a part of AWA Group, we can help you protecting your design and in that way strengthen your competitiveness. With us you get all technical, legal and commercial IP advice you need.