Why it is important to review your digital brand security.

There are several reasons why you as a company should review your digital brand security regularly. Digital brand security is a crucial aspect of protecting your company’s reputation, revenue, and legal compliance in the digital space. It involves a proactive and ongoing effort to identify and address potential threats to the brand and to implement appropriate measures to mitigate them.

Your digital brand at risk

The threat landscape is constantly evolving. New platforms, technologies, and tactics are frequently being developed, and your company must stay aware of these developments to protect your brand and assets. Additionally, as your company grows and evolves, its online presence will also expand, so it’s important to regularly reassess and adjust the security measures in place to ensure that they are still effective. Failure to review security on regular basis may increase the risk of falling victim to a cyber-attack or intellectual property infringement, which can cause reputational damage, financial loss, and legal repercussions.

What can I do?

There are several measures you can take to avoid risks to your brand online, for example:

1. Register and protect your domain name and trademarks to prevent others from using them. A well-managed core domain name portfolio is essential for threat mitigation and helps protect your brand by preventing others from registering similar or identical domain names. And trademarks provide a legal basis for challenging unauthorized uses of your name.
   
2. Monitor the internet for unauthorized use of your brand, such as on copy-cat websites or domain names containing your trademarks. Implementing monitoring helps you protect your brand by identifying potential infringements and allowing you to act swiftly, in best case before any damage is done.

3. Use TLS certificates to allow for a secure, encrypted connection to your site.

4. Implement stricter access controls and password policies to protect your digital assets.

5. Regularly train employees on best practices to avoid phishing and other types of social engineering attacks.

6. Assess weaknesses at supplier level and remediate vulnerabilities to your digital assets. Provider selection is key to avoiding unwanted downtime, data breaches, and much more.

7. Find a partner that you can trust and that guides you through the required steps to creating a more secure online presence.

It is important to remember that digital brand security is a continuous endeavor that requires keeping a close eye on what’s happening around your brand and market trends. Using Dotkeeper’s services can help you to streamline your domain management and brand security efforts, and to identify and address potential threats more effectively.