(Recorded Version of the webinar)

BIMI record, which stands for “Brand Indicator Message Identification” allows “verified” brand and trademark owners to use their brand logo to help the email recipient identify what is not a fraudulent message.

In this webinar Richard Magnusson is talking about the history of BIMI, how it works, what the requirements from a brand are, as well as when/if we can expect this standard to come into full fruition!