Are you prepared for 2024? Four crucial aspects for your Marketing and IT teams to consider

In this digital age, where online presence is synonymous with business success, mid-size to large companies must be armed with strategic insights and robust solutions to safeguard their digital assets. As responsible for these parts of your business, staying ahead of the curve is essential, addressing key considerations for domain names, brand security, and digital assets. In this blog post, we explore four crucial aspects to keep in mind for 2024.

Following Google and Yahoo’s new requirements for email senders: A step towards a cleaner inbox.

From February 1st 2024, Google will tighten its requirements for email senders, a move aimed at creating a cleaner and safer email ecosystem. Bulk email senders, defined as those sending more than 5,000 emails a day to Google or Yahoo inboxes, must implement DMARC (Domain-based Message Authentication, Reporting, and Conformance) along with SPF or DKIM authentication. Additionally, adherence to RFC5322 format, TLS connections, and other specified guidelines is essential.

Marketing and IT executives need to stay vigilant and ensure compliance to maintain email deliverability and protect against cyber threats.

Here are all the requirements:

The following changes apply to ALL senders, in technical terms:

SPF or DKIM authentication;
All domains and IP addresses that send email, must have valid forward and reverse DNS records (PTR records);
Reported spam rates in Google Postmaster Tools must remain below 0.3%;
Comply with RFC5322 (emails in correct format);
It is strongly recommended to add ARC headers if you forward a lot or use a lot of mailing lists;
List ID: headers must be added to emails sent on behalf of a mailing list.

The following additional rules will apply specifically to bulk email senders:

You must have a valid DMARC record, with at least a none policy;
SPF and DKIM authentication;
Alignment of the domains on at least one of the protocols (SPF or DKIM) for a DMARC pass;
Mandatory one-click unsubscribe option in all emails that require unsubscribe.

Read more about the change here: https://dmarcadvisor.com/new-requirements-google-and-yahoo/

Automated Certificate Management in response to Google’s shift to 90-Day certificates life spans: Enhancing digital security

Google’s proposed transition to 90-day certificates signals a pivotal moment in digital security. To adapt, organizations must move away from resource-intensive manual certificate management prone to errors. Automation, facilitated by the ACME protocol, ensures the seamless renewal of digital certificates, enhancing security, operational efficiency, and scalability. As Google pushes for shorter certificate lifespans, automation becomes indispensable for mitigating risks, preventing outages, and adapting to evolving security standards.

Want to know more, join our webinar on the topic with two prominent industry experts, Tim Callan and Nick France, from Sectigo.

Strengthening your DNS: Ensuring 100% uptime and extra high security

The Domain Name System (DNS) is the backbone of online connectivity, often overlooked but critical for a seamless online experience. At Dotkeeper, we ensure your digital presence through close collaboration with NS1, a part of IBM, and a leader in DNS services. Our DNS solution guarantees 100% uptime, offering both Managed DNS and Traffic Steering services. With a focus on authoritative DNS, businesses can optimize connectivity, enhance website speed, and manage costs efficiently. From Managed DNS to advanced features like Dedicated DNS and DNS insights for data analytics, Dotkeeper provides a comprehensive DNS solution for businesses seeking a reliable, high-performance online presence.

Creating a joint strategy for domains and trademarks: unifying efforts for robust brand protection

In an era where digital infringements pose a significant threat to brand integrity, mid-size to large companies must formulate a clear and joint strategy for domains and trademarks. Marketing, legal and IT responsible must collaborate to protect the brand from dilution, aligning efforts to enhance security, streamline processes, and ensure uninterrupted uptime on domain names. As Dotkeeper is a part of AWA groupwe offer tailored services to bridge the gap, providing a unified approach to brand protection and digital asset management.

As we step into 2024, the digital landscape presents both challenges and opportunities. By addressing Google’s new email sender requirements, embracing automated certificate management, strengthening DNS infrastructure, and crafting a joint strategy for domains and trademarks, companies can fortify their online presence. Dotkeeper, with our expertise, stands ready to be your strategic partner, navigating the complexities of the digital world. We help you protect your brand, while empowering growth.