Marcus Glaad at Dotkeeper gives tips on what constitutes a good domain name. A good domain name never needs to be repeated. Too often we see large amounts being spent on the web, design and marketing where you still have to explain the domain name for the website to be visited. We like to talk about the radio test. A good domain name should be easy to pronounce and easy to spell. It is also important to have the right top-level domain for your domain – for the right purpose and market, ie the ones you want to reach, your target group. Think of your domain from a brand perspective – choose one simple name that includes keywords and at the same time is descriptive.