How to Protect Your Brand from Digital Threats

In a world where an increasing number of companies depend on their digital presence, the need for robust brand protection is significant. Cybercriminals’ methods are becoming increasingly sophisticated, and their actions can have devastating consequences.

Online, companies face risks and threats that can impact their brand’s reputation and finances.

– “It is very common to encounter some form of phishing, such as email phishing, where cybercriminals attempt to access sensitive information about the end-user. This can include passwords, account details, and personal data,” says Richard Magnusson, Head of Sales at Dotkeeper.

Similarly, counterfeit products are sold to deceive buyers into believing they are purchasing genuine items. This can occur by creating a website with a name similar to an established company or by replicating identical content on platforms like Instagram and Facebook to leverage on the established brand and drive traffic to the fraudulent account.

– “They pretend to be a brand or person they are not.”

Being aware of the risks and actively developing a strategy to protect your brand is crucial to staying ahead of cybercriminals. If a brand or domain name is misused, it can harm the entire business.

– “I would say that almost everyone, regardless of industry, will face some form of problem and become a target for intruders,” says Magnusson, who advocates acting proactively rather than reactively.

At AWA | Dotkeeper, we focus on services that can prevent problems. This involves a combination of strategies and solutions that help businesses maintain a secure digital presence while protecting their brand and the chain of partners, distributors, and consumers.

– “For many companies, it’s a challenge to find a cost-effective solution that is also sufficiently comprehensive.”

At AWA | Dotkeeper, we have extensive expertise in helping clients protect their intellectual assets, both legally and digitally. With our comprehensive end-to-end solution, we ensure thorough and effective protection.

– “Protecting yourself digitally begins with having a broad and relevant intellectual property portfolio. With this, you can take action on various platforms, from marketplaces to websites.”

If a brand faces an immediate threat, we can act swiftly and effectively.

– “For example, we can help companies remove counterfeit products from marketplaces and take action against unauthorized manufacturing. This might involve shutting down factories, pursuing legal cases, and thereby also protecting end-consumers from counterfeit products.”

Our Online Brand Protection program is designed to safeguard brands’ reputations, intellectual property, and market positions. With over 400 in-house IP experts and a strong presence in Europe and Asia, along with a carefully selected global partner network, we offer an end-to-end solution that manages the entire process. The brand is protected through continuous monitoring and effective measures. Learn more about Online Brand Protection here!