I get a bit nervous just thinking about carrying such an important key. When I first heard about it, I assumed it was some sort of digital device but, no, it’s an actual, physical key. Not much bigger than the one you use to lock your bike. In all likelihood, Anne-Marie doesn’t keep it on…
Why should you legally register your trademark? Registering your trademarks brings many advantages. Here are the two principal, most important reasons: Exclusive rights The range of available goods and services grows constantly, which leads to a trademark becoming an all-important symbol for a company’s profile and reputation. Exclusivity means that no-one else has the right…
Almost exactly five years ago, on June 10, 2014, it became possible to register domain names under the .uk top level domain. During this five-year period, .co.uk domain name holders had priority to register their corresponding domain names directly under the .uk top-level domain. But soon this period will come to an end and these…
One impact of this development is that, more than ever before, legal trademarks® are closely connected to the digital world. At the center of this connection is the relationship between trademarks and domains. Whereas they may have previously been seen as two different worlds, domains and trademarks have been inseparably linked through digitalisation and the…
Most of us associate the name Uber with the company that sells taxi services all over the world. But long before Uber became a globe-conquering brand, the domain uber.com belonged to a social network that – despite large investments – went to the grave in 2008. One of the biggest investors was no less than…
With the help of SEO you can increase the chances of visitors finding your homepage with the right keyword. SEO, Search Engine Optimization, is a collective name for the many different methods and techniques used to make websites more visible on search engines (including, but not limited to, Google). To get some advice about using…
Today, domains are business-critical assets that form the foundation of your communication with customers, while at the same time protecting your trademarks online. As the number of digital crimes and copyright infringements grow, the question of how you can make sure that your name is protected online becomes even more crucial. Remember that security is…
Hi Johanna! Tell us a little about yourself! Originally, I come from Vara, out in ”Schlätta” (Skaraborg) but over the years I have lived and worked in Gothenburg, New York and San Francisco. Now I’ve finally landed in Malmö along with my partner and in June 2018 I got my degree in Media and Communication…
Voice control has genuinely broken through in recent years and, if you listen to the experts, it’s going to continue growing. So, for those of you that like to keep up with digital trends, it’s a subject to keep an eye on. The voice control phenomenon is all about making everyday technology easier to use….
