Webinar: From AI-Driven Threats to ROI: Why You Need to Consider Online Brand Protection

Want to understand how brand infringement impacts your business and how you can protect your digital assets in a world of AI, phishing, and counterfeits?
In our latest webinar, experts from AWA | Dotkeeper share valuable insights and practical strategies for building an effective Online Brand Protection program.

Here are some key takeaways from the webinar:

Counterfeits
The trade in counterfeit goods is growing and affects everything from revenue to consumer safety. 4.7% of all imports into the EU are counterfeit, and dangerous product categories such as pharmaceuticals, car parts, and children’s toys are becoming increasingly common.

AI, both a threat and an opportunity
AI is increasingly being used to create convincing phishing attempts, deepfakes, and impersonations that deceive both consumers and employees. However, AI can also be leveraged to detect and respond to threats more effectively.

Strong online brand protection requires more than just technology
There is no one-size-fits-all solution. Effective protection is built on a combination of legal expertise, technical capability, and clear internal collaboration, from management to marketing and IT.

Rapid response is critical
In cases like phishing attacks, every minute counts. Make sure you have the right processes, authority, and communication channels in place to act quickly.

Measure your investment
Measuring ROI in brand protection can be challenging, but there are clear KPIs: reduced infringement, fewer customer complaints, increased loyalty – and not least, cost savings through proactive efforts that reduce reactive costs.

Watch the recording and contact us for a consultation!