7 steps to increase your digital brand security

Listen to our Head of Brand Security, Richard Magnusson, giving us some examples of measures to consider in order to create a safer digital environment.

There are many reasons why companies should review their digital brand security. It’s a crucial aspect of protecting both reputation and revenues and a continuous effort to identify and mitigate threats from various vectors. Here are some examples of measures you should consider in order to create a safer digital environment:

• First off, create a strong core portfolio. Register your domains and trademarks to prevent others from using them.

• Secondly, monitor the internet for unauthorized use of your brand, such as domain names containing your registered trademarks.

• Another important part is to use digital certificates to create a secure connection to your site.

• Implement strict access controls at the provider level.

• Educate employees about cyber risks such as phishing and social engineering to protect your business.

• Assess weakness at supplier level. Provider selection is key to avoid unwanted downtime, data breaches, and much more.

• Find a partner that you can trust and that helps you navigate the digital space.