Your company’s brand is one of your most important assets. Large amounts of time and money, are invested into building that brand. Therefore activities working on strengthening the brand are important, it is also vital for those working with you to help protect your brand. By simply registering a trademark, it is the most cost-effective way of protecting your brand.
Depending on what your brand represents and what your business offers, this will dictate what should be, and how it might be protected in different ways. You can trademark anything; from an advertisement heading, specific words or even symbols. It’s essential that your offers and campaigns differ from that of your competitors. By making a trademark registration, you eliminate the risk of other unauthorized users; that may use trademarks similar to yours in order to sell goods or services that may be mistaken for yours.